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Website Maintenance & Updates
Website Maintenance & Updates
Why It's important
Once a website is created, you will likely want to make little changes as your services menu alters, new features are added, or you want to post company news. Every now and then you may even want a larger overhaul of the layout and/or design. You may feel comfortable doing this yourself but if you don’t, or simply don’t have the time, we can help.
We offer individualized packages based on the frequency of updates and the size of the updates, all of which include maintenance to keep the website running smoothly.
Features & Benefits
Features and benefits of getting your maintenance & updates managed by Gold Wing Marketing include:
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You can avoid the risk of doing something incorrectly, which keeps the site running smoothly and therefore maintains a positive user experience.
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When we manage your website, we save you the time and effort it takes to do it yourself, allowing you to spend more time on other tasks.
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Keeping your website up to date shows customers that you are organized, modern and have new and interesting things going on.
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Updating your website is a good way to promote special offers, new services, or announcements.
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Regularly posting useful information about subjects related to your field adds to your credibility.
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Refreshing the website layout every now and then is a great way to stay up to date with current design trends.
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As your goals change, you may want to update the website to guide the audience towards this new goal. If your goal was to get leads to call you directly and now your business is booming and your new goal is to get your leads to book services conveniently online.
Who It Benefits
This service benefits anyone who doesn’t feel comfortable managing it themselves or perhaps simply just doesn’t have the time to do it with all their other responsibilities.
Scenario
Problem
A lawyer who has been practicing for 40 years has a website and has tons of useful information such as recommended reading lists, how certain laws work, and various other articles that could be posted on a blog style format. These articles are all typed up on his old Windows 98 desktop computer in an old version of Microsoft Word. While he can use the computer for very basic functions such as Microsoft Word, email and Google searches, he doesn’t feel comfortable taking responsibility for the technological tasks at this stage in his career when there are other options available.
Solution
He hires us for a bi-weekly fee to post his articles once a week and update his recommended reading list as he comes up with more great resources for his clients.